Fitbit is selling its most recent model, the Fitbit Surge, in the US at a price of $799 for the device with the Jawbone UP2 and $1,299 for the Jawbones UP2 Elite.
The Fitbit device was initially announced in February 2017 for $399.
The new device is currently available in the United States, Canada, Mexico, UK, Germany, Austria, Italy, Belgium, and Spain for $799.
The price cut is notable for two reasons.
First, it’s the first time Fitbit has offered its newest model in the States for the first two years of its existence.
That’s a huge boon to the company, which has been trying to make its wearable platform the easiest to find in the world for consumers.
Second, the new device has the JawBone UP2’s battery life in mind.
The device’s predecessor, the JawTac, only had two days of battery life.
Fitbit’s new device comes with eight hours of battery time.
That’s a lot of juice to get from the JawBand 2, which the company announced last week.
Fitbits Surge and Surge 2 are also available in Europe for around the same price, though the company doesn’t specify that.
Fitbit announced that it would launch the new Fitbit Wave in 2017.
It will have a price tag of $399 and be available in both black and silver color options.
The Verge’s review of the Fitbits Wave, which costs $399, is available on this page, but if you’re looking for a good review of other wearable products, check out our full review of Fitbit Fitbit was recently acquired by the fitness company Nike, but the company’s devices still retain a loyal following in the fitness industry.
The Surge, Fitbit Watch, and Fitbit Flex all come with a few other fitness-focused features, including wireless charging, a heart rate monitor, and more.
